description
The Miffy rebrand focused on the purpose of a beloved character being able to maintain its warm features throughout branding. This project explored giving Miffy a new purpose within a coffee shop. The ideas are generated through a warm, relaxed organic coffee shop. Miffy represents the ideas of new beginnings and adventures all while incorporating a new twist on sustainable branding.
Focusing on warmth and minimalism, this brand identity shapes into a desire for fun branding. It’s confident and strong through the use of negative space being used to create balance whilst being paired with the simple minimalist features of Miffy which only enhances these ideas.
Originally a style guide was created along side, each of these mockups were put in place to create a greater image for the brand. This focuses on key features to maintain a loyal coffee shop fan base.