description
My interpretation looked at bringing in the more radical, feminist beginnings from the phrase, into a modernised feel leaving women feeling empowered and seen through L’Oreal speaking out against societys aging standards against women.
To keep within guidelines, I kept within L’Oreals collection of famous ambassadors and models throughout the posters. This leaves women with a recognisbale face to trust and lead these impactful conversations. The colour palette grew lighter throughout the ages leaving a simplistic mark of how aging is angelic and appears as a glow. The radical ideology was focused through the use of ‘graffitti style’ lipstick placed above in a more messy stance, acting out in a rebellion.